Full Bloom Advisory Group

Know When to Grow.
Know When to Harvest.

Full Bloom Advisory partners with CPG operators, cannabis and beyond, bringing principal-led, hands-on operating experience to every stage of the business: building, scaling, preparing, and exiting, so founders make the right moves at the right time.One firm. Both sides of the business.

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Principal-led · Confidential · Outcome-structured

20+

Years in Cannabis & CPG

100+

Products Launched

250+

Stores Opened

50+

Brand Partners

$1B+

Category Portfolios

One Firm. Both Sides of the Business.

Two paths. One operator-led advisory.

Every cannabis business reaches a moment where the question shifts - from how do we grow this, to when do we harvest it. Full Bloom answers both.

Grow Path

The Growth Collective

Build · Scale · Optimize

We fix the leaks costing you margin and the gaps holding back growth.

Recover 1.5–3% in gross margin through pricing, mix & promo discipline
Lift UPT and attach through budtender coaching & training
Optimize category mix, supplier terms & inventory turns
Build commercial strategy & brand partnerships that scale

Start Growing

Harvest Path

Harvest Advisory

Prepare · Position · Exit

We make sure operators exit on their terms - not the market's.

Diagnose valuation drivers & deal risk before going to market
Maximize multiple through 90-day pre-sale value creation
Run sell-side end-to-end - LOI, diligence, AGCO transfer & close
Navigate distressed positioning, wind-down or asset transfer

Start Preparing

Founder

Sam Vanderveer

20+ years in cannabis & CPG. Most recently VP Merchandising at Fika Cannabis.

A senior executive who has led, built, scaled and merchandised the businesses that others advise from the outside. Full Bloom exists because cannabis operators deserve advice from someone who has actually run the business.

Meet Sam

Our Approach