About
Built by operators. For operators.
Full Bloom Advisory is principal-led. Every engagement is delivered by senior operators who have built, scaled, and stabilized the businesses they advise.
Sam Vanderveer is a senior cannabis and consumer-products executive with 20+ years of leadership across merchandising, retail, product development, manufacturing, and global operations.
Most recently Vice President of Merchandising at Fika Cannabis, one of Canada's largest cannabis retail platforms — leading national merchandising strategy across 18+ retail banners and a multi-province network.
Prior VP roles at Sessions Cannabis, Friendly Stranger, and the Oilers Entertainment Group. SVP & General Manager at House of Marley, leading global expansion to 80+ countries. Earlier experience at Best Buy.
"Sam has spent his career inside the businesses that others advise from the outside. That's the difference."
Track Record
Decades of measurable, operator-side impact.
Talk directly with a principal.
Every initial conversation is with a principal. Always.